Buyer intent data is used to target customers who are already at the bottom of the funnel. In other words, those who have the highest chance of purchasing.
A buyer intent data can include activities such as the frequency of visits to your site, how engaging users are with your site, and what pages were visited. It’s crucial that you have the tools to effectively track and understand users’ behavior. Tools such as a website heatmap is a useful way to do just that.
Besides allowing companies to figure out where the buyers are in the buyer’s journey, buyer intent data enable you to target your consumer more effectively. For example, buyer intent data are used to improve performance in account-based marketing (ABM), content marketing, and many others.