As it comes with no surprise, social media has swept the digital age by storm. Everyone from teenagers to business managers, influencers, and large companies are using social media platforms in some way. However, there’s a large difference between scrolling social media to enjoy funny memes versus strategically utilizing your platforms for business purposes.
One of the biggest mistakes a company can make is to create an account on every social media platform that exists. The need to have an account on as many platforms as possible is a common misconception. Instead, your company needs to evaluate business goals and objectives to narrow down which platforms best suit those goals.
If you aren’t sure which are the best social media platforms for marketing or your organization, keep reading to learn which platforms your company should prioritize this year!
Facebook For Business
If you do not know where to start, we recommend Facebook. Facebook, is one of the most popular social media platforms and has a large and diverse user base. This means that your company can reach potential customers from a variety of demographics with the convenience of a single platform. There is a lot of opportunity for community-building and customer interaction, such as direct messaging, encouraging reviews, and sharing user-generated content.
Facebook also has robust features for businesses that allow company pages to showcase products, services, and updates to consumers. Through Meta Business Suite, Facebook’s business management platform, your company has access to insights and analytics to measure metrics like performance and engagement.
Instagram For Visual Appeal
In its early days, Instagram was known as strictly a photo-sharing and filter app. While photo-sharing still stands true today, the Instagram platform has evolved into a marketing hub for brands, companies, and influencers alike. If your company could benefit from sharing photos of products and services, then Instagram may be a platform to prioritize.
Instagram allows users to showcase their products, services, and company culture through both images and video content. It is a great opportunity to create an aesthetically-pleasing and cohesive brand presence through storytelling and branding. Typically, Instagram reaches younger demographics such as Millennials and Gen Z, and has a higher potential for viral content than Facebook.
LinkedIn For Professional Networking
LinkedIn has a unique use as compared to other social media platforms. More specifically, this platform is perfect for targeting professionals and other businesses. With LinkedIn groups and communities, there is plenty of space for online networking and engagement with other industry professionals.
LinkedIn is also used to showcase expertise and thought leadership through publishing articles, sharing industry insights, and building credibility. By connecting with other professionals and companies, you can establish your company as a credible source and leader in the industry. If your company is focused on B2B customers, LinkedIn should be one of your top platforms.
TikTok For Engaging A Younger Demographic
Finally, one of the fastest-growing social media platforms you should be prioritizing is TikTok. This platform is based on short-form videos ranging anywhere between 15 seconds to 3 minutes long. Because of its fast pace and growing audience, TikTok attracts the younger generation, specifically, Gen Z. This means that if your company is eager to reach a younger demographic, TikTok should be one of your top priorities.
TikTok is a creative place to get creative and share content that has a big potential to go viral. Typically, TikTok users engage more with authenticity, challenges and trends, and influencer content. If you aren’t sure where to start on TikTok, try leveraging popular trends to showcase your products or services through engaging videos. This will help increase brand awareness and get the younger demographic engaged.
In this blog we’ve covered 4 different social media platforms and how to evaluate whether these platforms are right for your company. Remember, do not make the mistake of signing up for every platform in existence. Start with some overarching business goals and narrow down your platforms to match those goals.
Are you feeling overwhelmed with how to get started? Here at Corkboard Concepts, we can help your company develop and implement a social media marketing strategy to build brand awareness, establish credibility, and more! Upon starting, we will analyze reports to determine which platforms are appropriate for your business! Reach out to us today about our social media marketing services. We would love to hear from you!