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TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters

Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers can apply Branded Effects to their video content to create a more dynamic, attractive, and immersed experience.

Branded Effects can also be added to other TikTok’s ad formats, such as the Hashtag Challenge.

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Angelo Schneider