New Social Media Features Guide Brands Through The Pandemic

We’ve now been under quarantine sanctions for five months, thanks to COVID-19. This pandemic has given social media outlets plenty of time to make some changes to their platforms to help brands engage with their audience. So what features have been added, and how do these facilitate a better customer experience? Let's find out.

Instagram

Instagram remains the app with the most emphasis on visual impactfulness. The app can also be engaging when used correctly. Most recently, and probably most notably, Instagram launched Reels to compete with TikTok. In a 15 second timespan, Reels allow users to add music or different effects to their videos. Reels show up in the regular feed or on the explore page. On the explore page, you can keep swiping up to see more Reels, similar to the motion on TikTok. Instagram also launched new stickers to help consumers buy gift cards, order food, and help fundraise. [caption id="attachment_2298" align="aligncenter" width="1024"] Instagram Story stickers, which now features a Donation sticker.[/caption] Among other useful tips and tricks, Instagram published a guide of best practices on how brands can use Story features to connect with their audience.

1. Use the newly launched stickers to sell gift cards, fundraise, or sell food. You may want to save the stickers to your highlights for even more exposure.
2. Share positive and inspiring stories within your community. If you share any information regarding the virus or any updates on your business, make sure the information you provide your viewers is accurate.
3. Share your own personal story by showing behind the scenes content. Keep it honest, and don’t shy away from telling how your business has been doing since COVID-19.
4. Start a conversation with your audience by using engaging stickers like the poll sticker, countdown sticker, or question sticker.
5. Answer your FAQ to keep your customers updated on new policies so they’re getting accurate information.
6. Engage your community through stories with content such as templates and challenges that your audience can share on their own page and tag their friends.