What Are Google Signals?

by | Nov 4, 2020

Google Signals are a Google Analytics Feature that Enables Cross Device Reporting

Google Signals allows for Cross Device reporting by tracking based off of a cross platform user criteria in addition to a User-ID rather than just a standalone User-ID or Device-ID, whenever applicable.

Google signals allows Google Analytics to take a wholistic view of users that allow for ad personalization. This allows for complete cross-platform tracking on website visits and remarketing ads to users. For instance, Google signals allows for the tracking of a user from their mobile device and desktop as a single user, despite being on two separate devices. Likewise, with remarketing, a user is able to visit a website on their mobile device and receive an ad after leaving, then continue to see those ads when they browse the web from their tablet and again later from their laptop.

Google Signals are enable through GA4 by agreeing to the privacy settings during setup.

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims