What do Swipe Ups mean on SnapChat Ads?

by | Aug 25, 2020

Swipe Ups are actions on SnapChat

Swipe Ups are similar actions to “Clicks” on other platforms. A Swipe Up on SnapChat is simply the action taken on an ad or a CTA. The literal action taken on a mobile device is a “Swipe UP”. For more, see also eCPSU.

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