Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing cable providers. OTT Devices include Xbox, Playstation, Roku, Chromecast, Amazon Fire Stick, and any other device that allows you to stream online video through the “big screen.” OTT advertising, in a way, revolutionized the way to purchase TV advertising. Before OTT, you’d have to go to a cable network or broadcast station to get a business’ commercial on the television. With Over The Top, you’re able to dynamically insert a business’ commercial within long-form video content while adding layers of targeting. The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements.