iders. OTT Devices include Xbox, Playstation, Roku, Chromecast, Amazon Fire Stick, and any other device that allows you to stream online video through the “big screen.” OTT advertising, in a way, revolutionized the way to purchase TV advertising. Before OTT, you’d have to go to a cable network or broadcast st

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ation to get a business’ commercial on the television. With Over The Top, you’re able to dynamically insert a business’ commercial within long-form video content while adding layers of targeting. The most common ad durations for OTT are 6 second, 15 second, 30 second, and 60 second video advertisements.

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