Have you ever recommended friends or family members about a product or a place because you’ve had a good experience with it? Or have someone ever told you to try a particular product because they like it? If you have, you’ve engaged in what’s called word-of-mouth.
The strategy of word-of-mouth is considered to be one of the most effective forms of marketing. It has now come to be known as word-of-mouth marketing (WOMM).
A WOMM is a targeted effort taken by businesses to influence people to talk to others about your product or service. Word-of-mouth is highly valuable because your customers are essentially doing the work for you by sharing and promoting your brand.
Moreover, word-of-mouth has a high level of trust because it’s said that people are likely to purchase a product or service when it’s recommended by someone they know. Therefore, it’s essential that your business provides positive experiences for your customers because this is one way to trigger word-of-mouth.