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Brand Awareness is the degree of recognition and association of your brand by your customers

Brand Awareness is more than just being aware of the name and the logo of your company.  It’s also about customers’ ability to associate your product with their lifestyle. For example, you may have heard someone say, “I’m going to Google it” when looking for specific information. Or when ordering a refreshing drink, Coca Cola comes to mind first.

Brand Awareness is an important first step in getting your brand known. High Brand Awareness helps in distinguishing your brand from your competitors, and at the same time, building trust and loyalty.

Establishing high Brand Awareness requires effective marketing campaigns and the ability to create positive experiences that’ll make your consumers come back.

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marketing glossary

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Angelo Schneider