Many businesses overlooked this simple but yet important page. A Thank You page serves many purposes besides a token of appreciation. It can help your business in nurturing new leads, improving engagement, and increasing sales.
For example, if your offer is a sale, you want a Thank You page to appear after they’ve completed the purchase. Remember, the buyer’s journey doesn’t necessarily have to stop after a sale. You can initiate further contact and strengthen your relationship by including, for example, a registry to a coupon for their next purchase on your Thank You page.
If your offer isn’t a sale, a Thank You Page can still help move your customer along the buyer’s funnel. For example, including a contact form or subscription to a newsletter, providing more information to your customers.
Your Thank You page should consist of a confirmation message, a call to action (CTA), and instructions on how to proceed.