TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide
With the sheer numbers, it’s understandable why Tiktok is appealing to many advertisers out there. This is especially true if your business is looking to target a young audience. In the United States alone, around 62% of TikTok users are under the age of 29.
Like other social media ad platforms, TikTok offers businesses different types of ad formats, ad management tools, and insight reports. Currently, there are five types of TikTok ads available: In-feed Ad, Brand-Takeover, Topview, Hashtag Challenge, Branded Effects.
TikTok’s Quarterly Advertising Revenue
As TikTok continues to be a more significant media outlet, advertising revenue continues to grow. In 2022, TikTok generated $9.4 billion on ad revenue, nearly a 100% increase over the year prior.
The below graph illustrates the growth and importance of TikTok advertising based on money spent on the platform through Q1 2023.