With 2024 in full swing, it is time to reevaluate your marketing strategy. While it is important to make sure you have a solid marketing plan for your paid advertising tactics, it is also important to have a plan incorporating organic marketing trends and strategies.
Organic marketing refers to attracting and engaging customers naturally over time, without relying on paid advertising or promotional efforts. This type of strategy centers on building and fostering relationships with the target audience. Some of the ways you can accomplish this are through organic Content Marketing, Search Engine Optimization (SEO), Organic Social Media Marketing, Email Marketing, and SMS Marketing.
In this article, we will dive into the different organic marketing trends you can expect in 2024. Keep reading to learn more!
Content Marketing Trends
Content Marketing is an essential part of your marketing strategy, including the creation of blogs, videos, and podcasts that provide valuable information to your audience. In 2024 we will continue to see an increase in the use of AI to help develop this content. While it is still important to create original content, AI can be used to help create blog outlines and video scripts to expedite the process. The new ability to use AI for generative fill on platforms like Canva and Photoshop can also be helpful in the creation of visual content as well.
Through 2024 we should also continue to see the rise in video dominance through short-form, live-streaming, and interactive videos.
The rise of AI may call for some changes in your SEO strategy for 2024. One thing to be mindful of this year is utilizing your Answer Engine Optimization (AEO) strategy. AI and Chatbots are changing the way people search and find information. A strategy to increase your chances of your content being utilized by those platforms is to use clear and concise language and format your copy in a Q&A style such as an FAQ section on your website.
As we mentioned in content marketing strategies, video will be also important this year. To make sure it performs well, utilize platforms like Keyword Analytics for YouTube to incorporate relevant keywords throughout your video. For more 2024 organic marketing trends in SEO, check out SEMRush’s full blog here.
Organic Social Media Trends
SEO strategies do not just stop at search engines like Google and Bing. In 2024 we will see the rise of social media platforms being used as search engines as well. This means it is important to optimize the keywords in your captions and profile.
It is also important to develop evergreen posts to build engagement as well. In terms of platforms to be on in 2024, YouTube may be the place to be, especially with the growing popularity of YouTube Shorts. This is also an opportunity to repurpose reel or TikTok content on another platform.
Email Marketing Trends
In 2024 users are looking for more simplistic and authentic email communications that will cut through the clutter. Cutting down on your messaging to make it clear, concise, and personable for your audience will be the way to go for email marketing this year. The goal should be to elevate your customers’ experience by keeping emails simple, yet interactive. You can accomplish this by adding interactive elements and simple call-to-actions.
SMS Marketing Trends
Continuing with our list of organic marketing trends for 2024 will be the connection of email and SMS marketing working in tandem. While email remains the top choice for most brand communication, it is important to make sure your SMS efforts align with your emails to boost those communications during peak seasons or events.
The desire for personalization in SMS messages will also continue this year. As SMS marketing becomes more popular, it is important to utilize customer data to make your messages seem as individualized as possible to again cut through the clutter of other promotional texts.
2024 Organic Marketing Trends Recap
Overall, we can see that a lot of these organic marketing trends are becoming more and more interlinked with each other, and as we navigate 2024, it is important that your strategies work with each other instead of separately. The growth in AI also shows no signs of slowing, as it offers tools that can help you develop content in all of the areas we touched on in this article. Just make sure that while you utilize AI, you are still maintaining authenticity to your brand and a personable approach towards your audience.
If you need help developing a solid 2024 organic marketing strategy, reach out to Corkboard Concepts today!
For more information on advertising trends in 2024 check out our related article here.