What Is Contextual Targeting?

by | Mar 27, 2021

Contextual targeting is the practice of placing ads on a website with relevant content

The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site they’re currently on. For example, if you’re a travel agent and a user is looking into a travel website, you can have your offers/ads displayed on that website. Showing relevant ads to users can prevent a disruptive user experience, resulting in more positive feedback.

Unlike behavioral targeting, where ads are placed based on the user’s online behavior, contextual targeting uses the site’s keywords and content to display ads.

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims