Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes. Some of the popular channels may include Facebook, Instagram, Pinterest, LinkedIn, and others. There are various tools and platforms to utilize to help manage social media properties, including Hootsuite, Sprout Social, Loomly, and more. Social media marketing sometimes refers to the total management of social media properties, including advertising and at other times refers to the organic management of posts, responses and more. Alternatively, SMM may refer to Social Media Manager, the position responsible for Social Media Marketing.