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What Is Google Search Console?
Google Search Console is a tool for understanding a websites presence on Google Search.

- Google Analytics - Website insights - This platform provides understanding and tracking performance ON YOUR WEBSITE. Google Analytics also acts as a "hub" by connecting different platforms like Search Console, Google Ads and more.
- Google Search Console - Organic Search insights - This is where we get insights from organic search placements on Google.
- Google Ads - Paid Search insights - Google Ads is not only where you place paid search advertisements, but also track and understand the performance throughout. Google Ads reporting features can be tied into Google Analytics, but a business can get more robust reporting directly from the Google Ads interface.
- YouTube Analytics - Video Performance - YouTube analytics provides significant amounts of information on how your YouTube videos are being engaged with.
- Google My Business (Google Business Profile) - Organic & Maps Performance - This platform provides insights on your business's presence in Google Search Map Pack and Local Graph, as well as Google Maps presence.
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Claiming Google Search Console:
Similar to Google Analytics, Google Search Console needs to be attached to the website to claim ownership of it. Google Search Console provides the ability to claim in various ways:- Instance level (claim at http://, https://, www., etc. all individually)
- Domain level (claims all instances at once)