Select Page
Select Page
 

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated.

In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible for putting the ads in the right place for the right audiences, whereas the advertisers are in charge of converting the leads into sales.

latest posts

Contact Us

  • This field is for validation purposes and should be left unchanged.

marketing glossary

About Author

Corkboard Concepts