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What does CPL mean

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CBC Operations

Oct 12, 2020

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost

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per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are responsible

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for putting the ads in the right place for the right audiences, whereas the advertisers are in charge of converting the leads into sales.

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CBC Operations

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CBC Operations

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