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Top 11 eCommerce Social Media Mistakes
Social media and eCommerce often go hand-in-hand right? You probably can’t go 10 seconds without seeing a new product advertised on your newsfeed - and there’s good reason. Social media drives customer engagement, and ultimately, sales. However, we’ve seen (on multiple occasions) a few eCommerce sites that need a little bit of assistance with their social media. Here are the top 11 mistakes we often see (and ways to avoid them).
We totally get it. You’ve got tons of great products at great prices, and you’d really like your fanbase to know about it. That’s all well and good, but social media content should be about really engaging and conversing with your audience, finding out what makes them tick, and helping to answer any questions they might have. There’s nothing wrong with promoting your brand or your prices, but be sure to do it tactfully.
We’ve all been there when messaging a page. You ask a question and an automated bot bounces back with the same unhelpful comment, and you’re never able to deal with a real human. Aside from being infuriating, it could also cost you some potential customers. If you’re not helping them in the way they’re after, they will soon find another company that will. Make sure to test, test, test when it comes to messaging bots.