5. You’re marketing decisions aren’t part of an overall strategy
This one goes hand in hand with the previous reason. There have been several occasions where business owners and stakeholders have shared unease or just a lack of knowledge as to why they bought a particular media product or advertising placement. This is a sign that those placements occurred without a proper strategy behind them. I think that every move that influences the performance of one of my clients’ businesses should be calculated. Sometimes it’s necessary to get an extra set of eyes on the complex arithmetic that dictates a successful marketing campaign.