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The Pros and Cons of Using AI Tools
In 2023, AI tools have taken the marketing industry by storm. Even though AI tools have been around for a couple of years now, 2023 is going to be the pinnacle point in time where these truly become a part of our daily processes. What are AI tools? Are they helpful? Will they damage the credibility of the internet? Should you be using AI tools? Today, we are going to dive a bit deeper into the pros and cons of using AI tools and how they can impact your marketing processes.
AI is an acronym that stands for Artificial Intelligence. When we talk about using AI tools, we aren’t necessarily talking about the robots found in movies or cyborgs, but we are actually talking about tools that have a specific purpose to help a process become faster and more efficient. For example, there are tools, such as ChatGPT, that help with the production of written content pieces. There are other AI tools that help searches the internet for friendly stock images, help keyword planning, help create social media graphics faster and even write code for websites.