Google Local Service Ads for Chiropractors: What you need to know
Google Local Service Ads or Google Licensed Verified Ads present a highly effective opportunity for chiropractors or chiropractor practices to expand their lead generation efforts. Its Cost-Per-Lead format, one of the most significant benefits of Google Local Service Ads (LSAs), allows Chiropractor practices to pay only for leads generated, not impressions, clicks, or lesser metrics. This is a highly targeted and cost-effective way for Chiropractor practices to expand their customer base.
Are you a Chiropractor looking to generate more leads?
With Google Licensed Verified ads, local Chiropractors can reach new customers by presenting their business at the top of Google search results (above organic, local, and even other paid results). The ads are even marked with a green checkmark and “Google Licensed Verified,” indicating that Google has verified the business and that they meet rigorous quality and customer service standards. For chiropractors, Google LSAs can be an effective tool for acquiring new patients.
Here’s what you need to know about using Google Licensed Verified ads for Chiropractors.
What are Google Licensed Verified ads?
Google LSAs are a form of search advertising that has helped local businesses become more visible in search results and generate leads for contractors and other local professionals – and with Google Licensed Verified, Google is enabling healthcare professionals like Chiropractors to generate new business. Chiropractor LSAs are prominently displayed at the top of the search results page, and feature a green checkmark and the label “Google Licensed Verified” (with some businesses receiving Google Screened or Licensed Verified).
Benefits of Google Local Service Ads:
- Premium Designation on Google
- Top of Search Results
- Easy-to-Manage Weekly budgets
- Pay-Per-Lead Only!
In order to become a Google Licensed Verified business, companies must meet certain requirements determined by Google. This includes passing a background check and having positive customer reviews. Once a business is verified, it will be eligible to use the Google Licensed Verified badge in its advertising.
Why are Google Licensed Verified ads important for Chiropractor practices?
Chiropractors face a very highly competitive landscape, making it difficult to distinguish themselves from the competition. Utilizing Google Licensed Verified advertising can increase visibility among potential customers actively seeking Chiropractors in your area, helping your business stand out.
Why Google Licensed Verified ads are important for Chiropractor Practices:
- Increased visibility: Google Licensed Verified ads appear at the top of the search results page, making them more visible to potential customers. This increased visibility can lead to more clicks, calls, and appointments for your business.
- Increased credibility: The “Google Licensed Verified” badge signifies that Google has verified your business and that it meets certain standards for quality and customer service. Having credentials that show your business meets these standards can increase your credibility in the eyes of potential customers, making them more likely to choose your business over competitors.
- Increased conversions: Because Google Licensed Verified ads are more visible and credible, they are more likely to lead to conversions. Positioning your business at the very top of search results for queries related to your services means that potential customers are more likely to call or book an appointment with your business after seeing your ad.
How to set up Google Licensed Verified ads for your Chiropractor Practice
If you’re interested in using Google Licensed Verified ads for your Chiropractor Practice, here’s what you need to do:
- Verify your business: To become a Google Licensed Verified business, you must first verify your business with Google. This involves passing a background check and meeting other criteria set by Google.
- Set up your ad campaign: Once your business is verified, you can set up your ad campaign. This involves choosing your target audience, selecting your ad format, and setting your budget.
- Track and adjust your campaign: After your campaign is up and running, it’s essential to monitor its performance and make adjustments as needed. This can include tweaking your ad copy, adjusting your targeting, and changing your budget.
Wrapping Up Google LSAs for Chiropractors
For Chiropractor practices looking to grow their online presence and credibility, Google Licensed Verified ads can be a valuable asset. As a Google Licensed Verified Chiropractor, you will be able to distinguish yourself from the competition and attract more customers. If you are interested in taking advantage of Google Licensed Verified ads for your Chiropractor practice, be sure to follow the steps above (or contact us for assistance!) to initiate your campaign and monitor its performance.
To learn more, please see our other resources on Google Local Service ads, or contact the Corkboard Concepts team today!
