What Is Experiential Marketing?

by | Jun 30, 2020

Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event, such as sampling a beverage or visually watching a stain-removal product in process. A large scale example of Experiential Marketing is the Red Bull Flugtag event.

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