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What does UTM code stand for?
UTM stand for Urchin Traffic Monitor.
In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows:Base URL (without UTM):
https://corkboardconcepts.com/URL with UTM:
https://corkboardconcepts.com/?utm_source=Blog&utm_medium=Text_Link&utm_campaign=Website_Test&utm_term=UTM_Code&utm_content=Common_AcronymsUnderstanding UTMs
UTM codes offer a way to easily pass back information to analytics without making any noticeable differences to the user on the website. By default there are 5 UTM variables to pass back information on, which includes:- Campaign Source
- Campaign Medium
- Campaign Name
- Campaign Term
- Campaign Content
