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What Is SWOT Analysis?
A SWOT analysis is a framework that identifies the company’s Strengths, Weaknesses, Opportunities, and Threats
A SWOT analysis is used to help companies assess the positive and negative aspects of their business so that it can develop a better strategy for future performance. A SWOT analysis can be used when creating a project, product, or service. Strengths – Refers to the company’s strongest attributes that can be used to its advantage. This can include things such as a strong brand name and a loyal customer base. Weaknesses – Attributes that can negatively affect performance--for example, weak b
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rand name and lack of capital. Opportunities – External factors that can be used as an advantage, such as favorable governmental regulations or increasing demand in a new market. Threats – External factors that can harm results. For example, strong competition or inadequate infrastructure.
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