What Is Product-Market Fit?

Product-market fit is the stage that every business wants to be in because this is where you’ll see your business growing. When your company has reached this ideal stage, your customers have already experienced your product’s value and have likely told others about it. To sustain this success, your business needs to make sure to repeat the great experience to your new customers. How do you know if you’ve reached product-market fit? Some good indicators are when customers can’t find other products other than you that can satisfy them or if you feel the need to expand, such as hiring more people.