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Mood Boards Help When Building A Brand
Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a mood board as a collage of brainstormed thoughts.This method of creative visualization is can be found in many different fields; such as fashion, photography, advertising, social media development, and graphic design. Mood Boards are a collection of ideas and inspirations put in one place to help navigate the goal or a feeling the artist wants to achieve.
From this palette above, you can see the mixture of dark and light colors, warm and cool colors. When building a brand, you must choose colors for your mood that consider the message you are trying to convey. Light blues relate to being very personal. Yellow’s create a happy feeling and add light to the workplace. Brown is often associated with resilience, dependability, security, and safety. Lastly, the navy blue color can be associated with power or seriousness and that is very important in a professional field.