No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals. Whether your goal is to increase brand awareness, drive traffic to your website, or grow your social media presence, there are several strategies that can help you accomplish these goals.
Short-term marketing strategies are tactics that give your business quick success and help achieve small goals in a short period of time. Identifying what your short-term goals are and how long it will take to achieve them is important before implementing short-term marketing strategies. Depending on what your business goals are, here are some examples of short-term marketing strategies that could potentially help you achieve short-term success:
- PPC Ads: Pay-per-click ads are a useful short-term strategy if your goal is to increase awareness and drive traffic to your website. Since your ads will start to appear once you set a budget, this strategy has immediate effects and can be more successful than SEO in the short term.
- Events: Hosting or attending events where you can interact with potential customers and engage with the community is a great short-term marketing strategy if your goal is to build recognition. Going to events like trade shows or pop-ups allows customers to interact with your brand in real-time and try out products or inquire more about your services.
Your long-term marketing strategy will help you achieve those big-picture business goals that you have for your company. Because success is not instantaneously visible, it is important to stay consistent with your long-term strategy. These goals will take a longer time to complete and will have more of a substantial impact on your business operations.
- SEO: SEO can take some time to bring in worthwhile results but it will ultimately be worth it in the long run. Having a better understanding of what your audience is searching for and incorporating those keywords into your website will improve your SEO placement and will start to bring quality leads to your website.
- Branding: Increasing brand awareness and improving your digital presence can take time. Make sure you are dedicating time to updating your website for optimal user experience and checking your social media presence is in line with your overall brand reputation.
Short-term marketing strategies can be used in conjunction with long-term strategies in order to achieve your business goals. Establishing timelines and end goals will help you decide what combination of short and long-term strategies your company may need.
To build a marketing strategy that fits all of your business’s needs, feel free to check out our Strategic Marketing Plan services.