What does SOV mean?

by | Apr 28, 2020

What does SOV mean?

SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based on either audience, keywords, or placements. This is a competitive benchmark to provide an organization with insights into how much of an audience’s attention their brand has in comparison to its competitors. In paid search and display advertising, SOV is represented in Impression Share.

What does SOV mean? What does SOV mean?

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