What Does Canonicalization Mean?

by | Sep 20, 2020

Canonicalization is simply identifying the original or main source of a particular piece of content online.

Canonicalization is the way that search engines, like Google, sift through duplicate content to understand the source that is attributed as the original, authoritative or most representative over the rest of the duplicates. At times this can mean the content that was posted first, but not always. If a piece of content was posted second on a site with higher page authority, there is a good chance that would get picked up first.

To save from possible misunderstandings with canonicalization, it is important to make use of the Rel=”Canonical” indication in links on duplicate pages. You would position this link in content in other areas, to show the canonical relationship:

<link rel=”canonical” href=”https://corkboardconcepts.com/marketing-resources/blog/what-does-canonicalization-mean” />

Canonicalization also holds a special place in SEO by being one of the most difficult Digital Marketing Terms to pronounce.

 

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims