What Does ARP Mean In Local Advertising?

by | Dec 15, 2020

In Local Advertising, ARP Stands For Average Rank Position

Average Rank Position (ARP) refers to the average page position of a specific domain in the Map Pack of SERPs. It is calculated by adding the position of local rankings of a domain that show up for a particular search and within the top 20 placements of a particular geography, then dividing that figure by the number of times that domain appears.

This is a metric that is used by Map Listings insight tool, Local Falcon.

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