Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Average TikTok Ad Stats by Industry
Corkboard Concepts Ranks in Inc. 5000 Regionals Northeast List
What Are Microsoft’s Automotive Ads?
How To Track The Customer Journey With Google Analytics
Tips For Building A Strong Brand Strategy
5 Best Practices for Creating TikTok Ad Content
Why Social Media is an Important Part of Inbound Marketing
Marketing Glossary
What Are TikTok Ads?
TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on...
What Does VAR Mean?
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in improving their...
What Does OEM Stand For?
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM...
What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests, it’s all about getting new customers who are not...
What Does DMP mean?
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide...
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site...
What Is A Blacklist?
A blacklist or a blocklist is a list of IP addresses that are considered to be distributing spam A blocklist is used by ISPs(Internet Service Providers) as a filter to block messages that are believed to be malicious. It uses pieces of information...
What Is An Ad Server?
An Ad server is a web server technology that makes it possible for digital platforms to host, optimize, and deliver advertisement content Ad servers work by helping businesses in picking relevant ads and delivering them to the right audience. It’s...
What Is An Ad Network?
An Ad network is an intermediary that helps advertisers and publishers in media buying Ad networks and Ad exchanges are often mistaken for each other due to their similarities. However, they have different roles in reality, but both are an...
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