Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Avoiding Common Mistakes in Social Media Advertising
A Guide to the Facebook Commerce Manager
Unlocking the Full Potential of Google Ads Performance Max Campaigns
SEO Trends To Watch In 2025
Corkboard Concepts Ranks No. 3748 on the 2024 Inc. 5000
7 Web Design and Development Don’ts to Avoid That Can Make or Break Your Website
Capturing Your Brand: The Power of Photography in Marketing
8 Types of Digital Marketing
4 Tips For Crafting Compelling Ad Copy for Google Search Ads
Marketing Glossary
What Is A Hashtag Challenge?
Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect...
What Is A Brand Takeover?
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video and are shown on full screen. It’s one of the most...
What Are In-Feed Ads?
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories. This ad format...
What Are TikTok Ads?
TikTok ads are a fun and easy-to-use advertisement creation platform with active users of over 1.06 billion worldwide TikTok is now the fifth-largest social media network in the world, spanning over 150 countries with over 2 billion downloads on...
What Does VAR Mean?
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in improving their...
What Does OEM Stand For?
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM...
What Is Conquest Marketing?
Conquest marketing is a tactic where marketing efforts are geared towards convincing customers outside your customer base to buy your products or services Just as the word “conquest” suggests, it’s all about getting new customers who are not...
What Does DMP mean?
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide...
What Is Contextual Targeting?
Contextual targeting is the practice of placing ads on a website with relevant content The idea is similar to placing a print ad in a magazine with the same niche. With contextual targeting, users will see ads relevant to the content of the site...
Web Stories
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