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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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A Guide to the Facebook Commerce Manager

A Guide to the Facebook Commerce Manager

In the ever-changing landscape of digital marketing, platforms continue to offer new tools to advertisers to help them effectively connect...
Unlocking the Full Potential of Google Ads Performance Max Campaigns

Unlocking the Full Potential of Google Ads Performance Max Campaigns

In the ever-evolving landscape of digital advertising, staying ahead of the competition requires leveraging the most advanced tools and strategies...
SEO Trends To Watch In 2025

SEO Trends To Watch In 2025

A new year means new SEO trends to watch and implement into your strategies! Moving into 2025, some of the...
Corkboard Concepts Ranks No. 3748 on the 2024 Inc. 5000

Corkboard Concepts Ranks No. 3748 on the 2024 Inc. 5000

In the marketing industry, staying ahead of the curve is no easy task. Yet, Corkboard Concepts has done just that!...
7 Web Design and Development Don’ts to Avoid That Can Make or Break Your Website

7 Web Design and Development Don’ts to Avoid That Can Make or Break Your Website

Creating an effective and engaging website is crucial for any business or individual aiming to establish a strong online presence....
Capturing Your Brand: The Power of Photography in Marketing

Capturing Your Brand: The Power of Photography in Marketing

Advertising in the twenty-first century includes many forms of media. From billboards to television to the ever-growing social media platforms,...
8 Types of Digital Marketing

8 Types of Digital Marketing

Imagine being able to connect with your audience on multiple levels, creating content that resonates, ads that convert, and strategies...
4 Tips For Crafting Compelling Ad Copy for Google Search Ads

4 Tips For Crafting Compelling Ad Copy for Google Search Ads

Struggling to generate clicks on your Google Search Ads? Looking for insight on crafting compelling ad copy? Navigating the competitive...
The Role of Demographic Data in Targeted Marketing

The Role of Demographic Data in Targeted Marketing

What is Demographic Data? Demographic data is the extent of characteristics pertaining to individuals or groups within a population. These...

Marketing Glossary

What does SDK stand for?

SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how...

What are Custom Dimensions and Metrics in Google Analytics?

Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn't automatically collect.  Custom dimensions and metrics can easily help track and analyze data that matters to your website.  Google Analytics tracks...

What is a Measurement Protocol in Google Analytics?

A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app.  Unlike the Analytics from Javascript and mobile SDKs, where it automatically...

What is a Self-referral?

A self-referral in Google Analytics is traffic that comes within your own domain.  Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured...

What is Firebase?

Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring...

What is a Cross Device in Google Analytics?

Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf...

What are Facebook Distribution Scores?

The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages.  The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The...

What does MFA stand for?

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers...

What are Web authoring tools?

Web authoring tool is a software that helps you create web pages. Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program.  This is...

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