Simply put, SEO, or Search Engine Optimization, is the process of optimizing a webpage or web content to organically increase visibility and rankings on a search engine results page.
Instagram SEO includes using the right keywords, hashtags, geotags, and more. Ultimately, the more people that discover your content, the greater chance you have to grow your following, build a community, and get some leads!
Instagram’s complex algorithm processes every single piece of content on the app. Through this process, it gathers information on what a post or reel is about and who might find it interesting. This is why optimizing with keywords is important!
Simply having an Instagram presence is not enough if you are looking to reach your target audience on the platform. Therefore, it is important to utilize Instagram SEO if you want to gain a wider audience.