Followers being purchased will most likely be bots or inactive accounts. These provide no long-term value or engagement to your profile’s content. Engagement is key to Instagram’s algorithm and being successful on the platform.
Having a lot of followers looks nice on paper and might even convince a real user to follow your page. However, once your real followers see the lack of likes and comments on your content, your credibility is greatly reduced.
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It’s impossible to measure how well your target audience is connecting with your content if a high percentage of that audience is made up of purchased followers. These distorted metrics make it difficult to convert your Instagram followers into real customers.
Instagram is working diligently to identify and remove inactive and bot accounts from the platform. Buying followers is a violation of Instagram’s community guidelines and could trigger Instagram’s moderators to review your page.