Facebook Shops are one of Facebook’s newer endeavors, introduced in May of 2020. This offering from Facebook allows stores to simply create an online storefront on a platform that welcomes over 2.9 billion monthly users.
The first reason Facebook Shops are important for businesses is the ability to show products on Facebook without being directed to another website. This simplifies the shopping process for the consumer, and lowers the risk of them falling off during their shopping experience.
Another reason that creating a Facebook Shop is important for a business is the valuable insights that the business can gain regarding their products, sales performance, and more.
Lastly, the third reason is because of the environment that the shop creates which allows the consumer to send messages about the products to the business, and ease the engagement process for your company.
-Depending on the industry that your business falls into, there are different requirements that the products must meet.
-Facebook is going to have much fewer customization options, and you will have less control of your brand’s image.
-A third negative aspect to consider before setting up a Facebook Shop is the fee that Facebook charges.
Facebook Shops are a great endeavor for a business to pursue while trying to increase its online presence, but there are pros and cons to consider!