A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however the defining difference on platforms such as Google Ads would be that a Keyword is the advertiser defined search parameter.
Yes, but you can do that AND write for Google.
"But shouldn't I write for humans?"
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Target Keyword: headshot photo
An article for this keyword could be...
Title: Why You Need a Business headshot photo
• Signs you need a professional headshot photo
• How a bad LinkedIn headshot photo look
• What makes a good headshot photo
Good: Why a headshot photo is important
Bad: LinkedIn profile mistake
Where is the keyword???