And Why Aren't You Using Them
KEYWORDS
What Are
A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however the defining difference on platforms such as Google Ads would be that a Keyword is the advertiser defined search parameter.
What is a Keyword?
WHY YOUR WEBSITE ISN'T RANKING ON GOOGLE
in fact, this is the #1 reasons why people don't rank on Google.
In practically every single case, you are not using the keyword enough on your site.
Yes, but you can do that AND write for Google.
"But shouldn't I write for humans?"
If you're going to write an article to target a specific keyword, then USE THE KEYWORD.
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• Title
Make sure you use the keyword in these five places:
• Headers
• Image alt text
• Link text to that page
• Body copy
Target Keyword: headshot photo
HERE'S AN EXAMPLE
An article for this keyword could be...
Title: Why You Need a Business headshot photo
• Signs you need a professional headshot photo
HEADERS
• How a bad LinkedIn headshot photo look
• What makes a good headshot photo
Link text should look like this:
LINKS TO THE PAGE
Good: Why a headshot photo is important
Bad: LinkedIn profile mistake
Where is the keyword???