And Why Aren't You  Using Them

KEYWORDS

What Are

A keyword is the fundamental basis of search. A keyword is both the search parameter and also the snippet of a website taken for contextual relevance to that search query. Keywords range from single word queries to long-tail keyword phrases. A keyword is at times synonymous with a Search Query, however the defining difference on platforms such as Google Ads would be that a Keyword is the advertiser defined search parameter.

What is a Keyword?

WHY YOUR WEBSITE ISN'T RANKING ON GOOGLE

in fact, this is the #1 reasons why people don't rank on Google.

In practically every single case, you are not using the keyword enough on your site.

Yes, but you can do that AND write for Google.

"But shouldn't I write for humans?"

If you're going to write an article to target a specific keyword, then USE THE KEYWORD.

Get Your

FREE

SEO Audit

Tap The Right Side To Resume Web Story

• Title

Make sure you use  the keyword in these five places:

• Headers

• Image alt text

• Link text to that page

• Body copy

Target Keyword: headshot photo

HERE'S AN EXAMPLE

An article for this keyword  could be...

Title:  Why You Need a Business headshot photo

• Signs you need a professional headshot photo

HEADERS

• How a bad LinkedIn headshot photo look

• What makes a good headshot photo

Link text should look  like this:

LINKS TO  THE PAGE

Good: Why a headshot photo  is important

Bad: LinkedIn profile mistake

Where is  the keyword???

Curved Arrow

AIM FOR 2% KEYWORD USAGE OF WORD COUNT.

continue reading here!

how to search on Google like a pro

understanding Google's core  web vitals

the three types of search queries