is a Google property that allows businesses to claim their existence on Google Properties based on their physical location.
Claiming your business through Google My Business provides your business with access to Google Map’s search results and also in Google’s Local Graph on the right-hand side of Google’s SERP.
There are many features that are provided by GMB. Some include:
• basic business information
• your business contact info
• business reviews
• business posts such with photos or videos.
Another benefit of having a GMB is that it will improve your website’s rank in search results. An optimized Google My Business will also set your business apart from competitors; for free! Owning and maintaining a detailed GMB is an organic SEO tactic that helps your business appear at the top of a Google search results page.