Many businesses question the viability of print as a marketing strategy, especially with many newspapers and magazines transitioning to online. The idea that a number of people consume digital media through their phones and computers puts print media at risk.
This can be in reference to any form of marketing that uses physically printed media to reach your target audience.
Some of those items could be: – Leaflet – Brochure – Promotional flyer – Poster – Newspaper/magazine ad – Billboard
According to a consumer survey, 42% percent said that print advertising was either somewhat or very trustworthy. Whereas a meager 18% trusted the internet.
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Even though the pandemic moved us virtual, it is still a very lucrative business. It has a total ad spending in the United States passing over $60 billion in the year 2020.
Print ads and digital ads complement each other very well and help give a boost to your overall marketing when paired together.
Unlike digital media, print is tactile and personal. Also, you can customize the print to meet unique requirements not available with digital media.
Overall, print is trustworthy, a brand booster, a breath of fresh air, and evolving with the times.