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Logo Design Basics: Key Things to Consider
Let’s be honest — first impressions are everything. And when it comes to your brand, your logo design is often...
Display Ads vs Search Ads: Which One is Right for Your Business?
When deciding how to spend your digital advertising budget, understanding the difference between display ads vs search ads is crucial....
How To Optimize Your Paid Search Ads for Higher Conversion Rates
Paid search advertising is one of the most effective ways to drive traffic and generate leads for your business. However,...
5 Ways To Maximize Your ROI With Email Marketing
Looking to maximize your ROI with email marketing? Email marketing remains one of the most effective ways to engage customers...
How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend
In today’s crowded digital landscape, every marketing dollar needs to work harder and smarter. Programmatic advertising provides a powerful solution...
How To Create A Shot List Template For Any Social Media Client
As a content creator or social media manager, walking into a client shoot without a solid shot list is like...
How to Use Facebook Catalogs For More Effective Ads
Facebook has created a dynamic marketing environment that enables advertisers to effectively reach targeted audiences. A powerful tool that Facebook...
Responsive vs Adaptive Design: What You Need to Know
Today, designing for a wide variety of screens, from small phones to widescreen monitors, is a must. Users expect seamless...
What is Digital Display Advertising?
Digital advertising has become a large part of modern-day marketing, with many people in front of screens daily around the...
How To Set Up Google Analytics For Your Business
One of the most powerful tools for monitoring your business’s online presence is Google Analytics. Google Analytics, or GA4, provides...
What Does ROI Stand For? Understanding What ROI Means In Business
If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return...
Mobile-First Design: Strategies for Crafting an Exceptional Mobile Experience
In the final quarter of 2024, mobile devices (excluding tablets) accounted for 62.54% of global website traffic. Smartphones have become...
A Comprehensive Guide to TikTok Ads
Over the past few years, TikTok has become one of the most popular social media platforms, with millions of users...
What is CSS and Why is it Important?
What is CSS? CSS, also known as Cascading Style Sheets, is a coding language that developers use to add custom...
8 Reasons Your Business Should Use Google Local Service Ads
In today's competitive digital landscape, businesses are constantly seeking ways to stand out and attract more customers. For local businesses,...
Typography in Marketing: How to Choose Fonts That Speak to Your Audience
What is Typography in Marketing? Typography is a cornerstone of marketing design, yet it often flies under the radar. The...
Maximizing Email Open Rates: Crafting Irresistible Email Subject Lines
When it comes to email marketing, success often hinges on a single factor: the subject line. It’s the first thing...
The Future of SEO with AI: Our Insights on The Impact of AI in SEO
As an SEO Specialist here at Corkboard Concepts in Pittsburgh, I've been watching how SEO and search have changed over...
Ways To Elevate Your Marketing Using Drone Aerial Advertising
In today’s competitive market, businesses are in need of innovative ways to capture the attention of their target audience. Enter...
How to Claim Your Business on Apple Maps (Step-by-Step Guide)
Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to...