All Articles

SEO Marketing for Franchisees: How to Drive Local Traffic at Scale

Franchises have a unique challenge: How do you maintain brand consistency across dozens or hundreds of locations while optimizing each...

What is the ADPLAN Framework?

ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at...

SMS Updates and What It Means For Your Strategy

The rollout of iOS 26 marks a significant shift in how Apple devices handle SMS messages, especially for marketers. With...

Are Hashtags Still Relevant In 2026?

A lot of marketers still preach “hashtag strategy” like it’s a secret growth hack. But things have started to change....

How Often Should You Text Your Customers to Avoid SMS Fatigue?

SMS marketing delivers impressive results with 98% open rates and higher response rates than email. However, determining how often should...

What Does Evergreen Mean In Marketing? Why Evergreen Content Still Works

In the digital marketing world, trends quickly come and go. However, some types of content have the power to stay...

Last Chance to Nominate a Veteran for Furnace Giveaway

Mt. Pleasant, PA — Time is running out to nominate a deserving Pittsburgh-area veteran for a free furnace. The nomination period...

The Importance Of HTML And Why Every Website Requires It

Would you like to know how a website functions? HTML is the technology that works seamlessly in the background. It...

How Corkboard Concepts Crafts a Data-Driven Marketing Strategy

At Corkboard Concepts, we believe that the key to a successful data-driven marketing strategy lies in smart, informed decision-making. By...

Logo Design Basics: Key Things to Consider

Let’s be honest — first impressions are everything. And when it comes to your brand, your logo design is often...

Display Ads vs Search Ads: Which One is Right for Your Business?

When deciding how to spend your digital advertising budget, understanding the difference between display ads vs search ads is crucial....

How To Optimize Your Paid Search Ads for Higher Conversion Rates

Paid search advertising is one of the most effective ways to drive traffic and generate leads for your business. However,...

5 Ways To Maximize Your ROI With Email Marketing

Looking to maximize your ROI with email marketing? Email marketing remains one of the most effective ways to engage customers...

How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

In today’s crowded digital landscape, every marketing dollar needs to work harder and smarter. Programmatic advertising provides a powerful solution...

How To Create A Shot List Template For Any Social Media Client

As a content creator or social media manager, walking into a client shoot without a solid shot list is like...

How to Use Facebook Catalogs For More Effective Ads

Facebook has created a dynamic marketing environment that enables advertisers to effectively reach targeted audiences. A powerful tool that Facebook...