Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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The Power of Image Optimization
Corkboard Concepts Announces Exciting Yelp Advertising Partnership
Color In Marketing: What Color Can Do For Your Brand
A Complete Guide to TikTok Best Practices
A Comprehensive Guide to VWO
Maximizing Reach: Leveraging the Amazon Advertising Partner Network for Business Growth
Navigating the World of Social Media: The Benefits of Hiring a Social Media Marketing Agency
Marketing Glossary
What does Web accessibility mean?
Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things...
What is Web content?
Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather...
What is WCAG?
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to...
What Does GTM Stand For?
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies,...
What Are Branded Effects?
TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers...
What Is Topview?
Topview is an ad feature where the content will appear on top of TikTok’s “For You” page Topview is similar to the format of Brand Takeover as it’s displayed on the full screen. But unlike Brand Takeover, Topview ads can last up to 60 minutes and...
What Is A Hashtag Challenge?
Hashtag Challenge is Tiktok’s unique advertising format where users are encouraged to take part in the creation of the content Hashtag Challenge is one of the most fun ad creations out there. It gives marketers an excellent opportunity to connect...
What Is A Brand Takeover?
A Brand Takeover is one of TikTok’s ad formats that allow advertisers to showcase their ads as soon as the users open the app Brand-takeover ads can be a 3-second image or 3-5 second short video and are shown on full screen. It’s one of the most...
What Are In-Feed Ads?
TikTok’s In-feed Ads are short-form video ads that appear in between users’ videos In-feed ads are similar to other social media story formats. The ads you create will appear on the “For You” page, similar to Instagram’s stories. This ad format...
Web Stories
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