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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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8 Reasons Your Business Should Use Google Local Service Ads

8 Reasons Your Business Should Use Google Local Service Ads

In today's competitive digital landscape, businesses are constantly seeking ways to stand out and attract more customers. For local businesses,...
Typography in Marketing: How to Choose Fonts That Speak to Your Audience

Typography in Marketing: How to Choose Fonts That Speak to Your Audience

What is Typography in Marketing? Typography is a cornerstone of marketing design, yet it often flies under the radar. The...
Maximizing Email Open Rates: Crafting Irresistible Email Subject Lines

Maximizing Email Open Rates: Crafting Irresistible Email Subject Lines

When it comes to email marketing, success often hinges on a single factor: the subject line. It’s the first thing...
The Future of SEO with AI: Our Insights on The Impact of AI in SEO

The Future of SEO with AI: Our Insights on The Impact of AI in SEO

As an SEO Specialist here at Corkboard Concepts in Pittsburgh, I've been watching how SEO and search have changed over...
Ways To Elevate Your Marketing Using Drone Aerial Advertising

Ways To Elevate Your Marketing Using Drone Aerial Advertising

In today’s competitive market, businesses are in need of innovative ways to capture the attention of their target audience. Enter...
How to Claim Your Business on Apple Maps (Step-by-Step Guide)

How to Claim Your Business on Apple Maps (Step-by-Step Guide)

Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to...
How To Allocate Your Search Spend Effectively

How To Allocate Your Search Spend Effectively

Knowing how to allocate your search spend is a critical component of maximizing your return on investment (ROI). With numerous...
Tailoring Your SEO Strategy for AI Optimization: A Practical Guide for Implementing an AEO Strategy

Tailoring Your SEO Strategy for AI Optimization: A Practical Guide for Implementing an AEO Strategy

The Ever Evolving Search Landscape For businesses of any size, establishing a strong online presence has consistently relied on effective...
What Is Interaction To Next Paint (INP) And Why Does It Matter?

What Is Interaction To Next Paint (INP) And Why Does It Matter?

Google is rolling out a significant change that could impact your website’s performance and SEO: Interaction to Next Paint (INP)....

Marketing Glossary

What is a Cross Device in Google Analytics?

Google's Cross Device is a tool to track and manage users' data from multiple devices. Cross Device helps businesses manage different data of users across different devices. So, for example, one segment of users might use a mobile device to surf...

What are Facebook Distribution Scores?

The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The...

What does MFA stand for?

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a password. This extra factor usually comes in the form of code that is sent via text or email. The codes can include letters and numbers...

What are Web authoring tools?

Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can be created visually similar to a desktop publishing program. This is an easier way to create web pages for a less experienced designer....

What does Web accessibility mean?

Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their abilities. Web accessibility encompasses all barriers that may hinder users from accessing the site. This includes things...

What is Web content?

Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the creative elements of a website. It can be a blog, video, product description, ad copy, social media post, and even a podcast. Rather...

What is WCAG?

WCAG stands for Web Content Accessibility Guidelines.  The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to...

What Does GTM Stand For?

GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies,...

What Are Branded Effects?

TikTok’s Branded Effects features an array of fun and shareable branded stickers, effects, and filters Branded Effects are similar to Snapchat’s AR Lenses and Instagram’s filters, where stickers and animations can be added to the video. Marketers...

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