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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

Featured Posts

What are the differences between Search, AI and LLM Visibility?

SEO Marketing for Franchisees: How to Drive Local Traffic at Scale

What is the ADPLAN Framework?

SMS Updates and What It Means For Your Strategy

Are Hashtags Still Relevant In 2026?

How Often Should You Text Your Customers to Avoid SMS Fatigue?

What Does Evergreen Mean In Marketing? Why Evergreen Content Still Works

Last Chance to Nominate a Veteran for Furnace Giveaway

The Importance Of HTML And Why Every Website Requires It

How Corkboard Concepts Crafts a Data-Driven Marketing Strategy

Logo Design Basics: Key Things to Consider

Display Ads vs Search Ads: Which One is Right for Your Business?

How To Optimize Your Paid Search Ads for Higher Conversion Rates

5 Ways To Maximize Your ROI With Email Marketing

How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

How To Create A Shot List Template For Any Social Media Client

How to Use Facebook Catalogs For More Effective Ads

Responsive vs Adaptive Design: What You Need to Know

What is Digital Display Advertising?

How To Set Up Google Analytics For Your Business

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How Corkboard Concepts Supports Non-Profits

How Corkboard Concepts Supports Non-Profits

How Corkboard Concepts Supports Non-Profits   Nonprofits are some of the most impactful organizations in our region and throughout the...
OOH – What it is and why you should be all about it

OOH – What it is and why you should be all about it

First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their...

What are Facebook Distribution Scores?

The distribution score is Facebook’s metric that measures how well your video post is performing on Facebook’s pages. The distribution...

What does MFA stand for?

MFA stands for Multi-Factor Authentication.  MFA is the process of logging in to a system using more than just a...

What are Web authoring tools?

Web authoring tool tends to use the WYSIWYG(What You See Is What You Get) interface, meaning that web pages can...

What does Web accessibility mean?

Web accessibility is about designing websites and web tools that ensure users can easily access the web, regardless of their...
Core Web Vitals And Search Engine Optimization

Core Web Vitals And Search Engine Optimization

Understanding Google’s Core Web Vitals Update Google’s recent 2021 update for Core Web Vitals is a major twist in SEO...

What is Web content?

Web content is the aural, visual, and textual aspects that are displayed on a website. Web content refers to the...

What is WCAG?

WCAG stands for Web Content Accessibility Guidelines.  The WCAG provides a step-by-step guide for creating web content accessibility for individuals...
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Marketing Glossary

What is Post-Roll Video Ad?

A Post-Roll video is a video advertisement that automatically plays at the conclusion of a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Post-Roll...

What is a Mid-Roll Video Ad?

A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video...

What is a Pre-Roll Video Ad?

A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable...

What is display advertising?

What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites...

What is an impression?

What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is...

What Does CBC Mean?

CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we'll also be using CBC as well. More commonly, CBC can...

What Is Google Analytics?

Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user interactions on your website. There is a premium...

What does OOH mean?

OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement […]

What does SOV mean?

SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based […]

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Web Stories

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Why Your Business Needs To Be On Pinterest
Why Your Business Needs To Be On Pinterest
Why You Shouldn’t Buy Instagram Followers
Why You Shouldn’t Buy Instagram Followers
Why You Should Start A Facebook Shop
Why You Should Start A Facebook Shop
Why You Should Add Movement To Your Social Posts
Why You Should Add Movement To Your Social Posts
Why You Need A Specialized TikTok Advertising Agency
Why You Need A Specialized TikTok Advertising Agency
Why Is Print Media Still Relevant
Why Is Print Media Still Relevant
Why Businesses Need A Social Media Marketing Agency
Why Businesses Need A Social Media Marketing Agency
What You Can Do In Meta Business Suite
What You Can Do In Meta Business Suite
What Is Responsive Website Design?
What Is Responsive Website Design?
What Is Responsive Website Design?
What Is Responsive Website Design?
What Is Instagram SEO?
What Is Instagram SEO?
What is Google Analytics?
What is Google Analytics?
What Is 4K Video?
What Is 4K Video?
What Does GMB Mean?
What Does GMB Mean?
What Does CMP Stand For?
What Does CMP Stand For?
What Are Your Short And Long-Term Marketing Strategies?
What Are Your Short And Long-Term Marketing Strategies?
What Are UX And UI?
What Are UX And UI?
What Are Keywords And Why Aren’t You Using Them?
What Are Keywords And Why Aren’t You Using Them?
What Are Google’s New Performance Max Ads?
What Are Google’s New Performance Max Ads?
What Are Google Vehicle Listings?
What Are Google Vehicle Listings?
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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?