Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Securing First-Party Data, and Three Great Ways to Use It
How To Create A Product Catalog
What Is Data Visualization and Why Is It Beneficial?
What Does GTM Stand For?
What Are Branded Effects?
Why Your Business Should be Using Google Forms
What Is Topview?
What Is A Hashtag Challenge?
What Is A Brand Takeover?
Marketing Glossary
What is a Mid-Roll Video Ad?
A Mid-Roll video is a video advertisement that automatically plays during a break in a piece of video content, usually longform video. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Most video...
What is a Pre-Roll Video Ad?
A Pre-Roll video is a video advertisement that automatically plays before a piece of video content. Most common ad durations are 6 second, 15 second, 30 second, and 60 second video advertisements. Many video ad players online have a skippable...
What is display advertising?
What Is Display Advertising? What is Banner Advertising? When referring to digital advertising, display or banner advertising simply refers to image, video or text ads (most commonly image ads) on websites. Placing specific display ads on websites...
What is an impression?
What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is...
What Does CBC Mean?
CBC Stands For Corkboard Concepts CBC is our attempt to cloud the world we live in with yet another acronym. Supposing that hearing our team regularly talk about CPC, PPC, CTR, and the works, we'll also be using CBC as well. More commonly, CBC can...
What Is Google Analytics?
Google Analytics is a website analytics tool. Google Analytics (base platform) is a free website analytics tool provided by Google to better interpret and understand website performance and user interactions on your website. There is a premium...
What does OOH mean?
OOH is outdoor advertising, which stands for Out Of Home media and is the larger classification for advertising placement […]
What does SOV mean?
SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based […]
What Does CTA Mean?
In terms of marketing, a call to action (CTA) prompts someone to take an action. This lets your customer know the next […]
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