Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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DATA AND ANALYTICS
MEDIA PLACEMENT
3 Reasons Landscapers Should Advertise On Pinterest
Corkboard Concepts & Outcome-Based Marketing
Corkboard Concepts Records a New 5-Star Review for Great Web Dev and SEO Services
11 Steps To Optimize Your Google My Business Listing Copy
Twitter Advertising As A Viable Paid Media Platform
What is Cohort Analysis?
What is Advertising Workspace?
Marketing Glossary
What Is A Multivariate Test?
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page...
What’s an A/B Test?
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately across visitors to see which variants perform...
What Does eCPS stand for?
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a...
what does ecpi mean?
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the...
What Does Paid eCPMR Mean?
Paid eCPMR stands for "effective Cost Per Thousand People Reached" The acronym eCPMR is an acronym used on Snapchat's advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an...
What Does Swipe Up Mean On Snapchat Ads
What Does Swipe Up Mean On Snapchat Ads Swipe Ups are similar actions to "Clicks" on other platforms. A swipe-up on a Snapchat ad typically refers to a user action where they swipe upward on the screen while viewing the ad. This action usually...
What Does DMP Stand For?
DMP stands for Data Management Platform DMP's allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party behaviors that your business has collected from...
What does DMA Stand For?
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market....
What does CX Stand For?
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one's interactions through the purchasing funnel. A CX is an important (and mostly...
Web Stories
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