Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
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Copy That: How To Write Good Ad Copy
How To Create A Google Web Story
How to Create a Custom Google Map
Starting a Shopify Online Store – Getting Started on the Right Path
STRATEGIC MARKETING PLAN
CREATIVE SERVICES
SEARCH ENGINE VISIBILITY
SOCIAL MEDIA ENGAGEMENT
PROGRAMMATIC ADVERTISING
Marketing Glossary
What Does Bottom of The Funnel Mean?
The bottom of the funnel is the last stage of the buyer’s journey, where they’re ready to take action of whether purchasing or not. This is the crucial stage as you’ll be converting your leads into customers. Also, in this phase, potential...
What Is A Sales Funnel?
A Sales Funnel is the path a new customer goes through leading up to purchase A Sales Funnel is a concept that maps out all of the stages that someone goes through from the start of the buyer’s journey from prospect or lead to purchaser, and even...
What Does Outbound Marketing Mean?
Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound...
What Does Inbound Marketing Mean?
Inbound Marketing, also known as Pull Marketing, is a technique used to attract customers that are already potentially in-market for a business’s product or service. Inbound Marketing uses tools such as content marketing, search engine optimization...
What Does CRM Stand For?
CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers. CRM implement different strategies to help marketer...
What Does CMS Stand For?
CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it can be used for free. However, some features such...
What’s A Buyer Persona?
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns. A buyer persona...
What does B2C Stand For?
B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to customers. Common B2C relationships are for retail...
What Does B2B Stand For?
B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to...
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