Marketing Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
All Post
VIEW ALL POSTS
How Corkboard Concepts Supports Non-Profits
OOH – What it is and why you should be all about it
What are Facebook Distribution Scores?
What does MFA stand for?
What are Web authoring tools?
What does Web accessibility mean?
Core Web Vitals And Search Engine Optimization
What is Web content?
What is WCAG?
Marketing Glossary
What does Quality Score mean?
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive...
What is CLV?
CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It's more than on a transaction-to-transaction basis as it includes the total worth of that customer to your business during their entire...
What are Ad Extensions?
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out...
What is Latent Semantic Indexing?
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on mathematical similarities so that if words are not...
What do Engagements mean?
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more. These are often used as a benchmark for...
What does Ad Relevance mean?
Ad Relevance is Facebook’s indicator of how well your ad matches both their policies and the target audience. According to Facebook, Ad Relevance does not directly impact your costs and reach; however, reach and costs dictate your Ad Relevance. Ad...
What are Interstitial Ads?
Interstitial Ads are forms of advertisements that are inserted into the user experience of websites, apps, games, etc. These ads are commonly full screen ads, placed in between interactions of a website or app. For example, if you are on a news...
What is a Search Query?
A search query is the keyword or keyword string/phrase used by a person navigating through search engines like Google, Bing or others. Simply stated, a search query is the user input placed into the search bar. A search query is matched to either...
What is a Click?
What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call, Click-To-Message, and other social media-driven engagements, such...
Web Stories
VIEW ALL POSTS
