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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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How To Create Customer Success Videos

How To Create Customer Success Videos

Customer Success Videos Customer success videos can be valuable to your brand in engaging potential customers. If done well, it...
What is Instagram SEO?

What is Instagram SEO?

What is Instagram SEO? With Instagram being one of the fastest-growing social media platforms, it makes it one of the...
How To Find Your Target Audience

How To Find Your Target Audience

What is a Target Audience? A target audience is a group of people your company is trying to reach to...
What Are Your Short and Long-Term Marketing Strategies?

What Are Your Short and Long-Term Marketing Strategies?

No matter what your business plan is, utilizing short-term and long-term marketing strategies can help you achieve your business goals....
Web Accessibility: What Is It? And Why Is It Important?

Web Accessibility: What Is It? And Why Is It Important?

When we think about accessibility, we typically think of ramps into buildings, parking spaces, and bathroom handrails. However, in the...
6 Design Tips For A Great Website

6 Design Tips For A Great Website

With the world of design and marketing stepping more and more into the digital age, it is almost a necessity...
Google’s Helpful Content Update: What it Means and Why is it Important For Creators

Google’s Helpful Content Update: What it Means and Why is it Important For Creators

Google’s New Update Aims to Provide Users with Better Quality Content Users’ growing frustration in finding valuable content has prompted...
3 Tips On How To Capture Fast Motion Photography

3 Tips On How To Capture Fast Motion Photography

Defining Fast Motion Photography Fast motion, is not always thought of as something to capture when taking a photo. More...
What Are The 4 P’s Of Sales Effectiveness?

What Are The 4 P’s Of Sales Effectiveness?

The 4 P's of Sales Effectiveness is not to be mistaken for the 4 P's of Marketing. Even though, we...
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Marketing Glossary

What is CSI?

CSI Stands for Customer Satisfaction Index Customer Satisfaction Index or CSI is an analytical tool that measures how satisfied customers are with products or services. CSI helps companies determine the reasons why customers may like or dislike the...

What Does SAC Stand For?

In Marketing, SAC Stands For Special Ad Category Special ad categories are designations by initially Facebook, but now moving to Google and other platforms, for markets and advertising segments deemed protected. SAC's are protected to eliminate the...

What Is Tier 3 Advertising?

In Advertising, Tier 3 Relates To Local Advertising Efforts, Generally Around Local Branding and Purchasing. Tier 3 advertising refers to the type of advertising that exists at a local level, for a specific national brand. This is seen with larger,...

What Is Tier 2 Advertising?

In Advertising, Tier 2 Relates To Regional Advertising Efforts, Generally Around Branding In A Specific Area. Tier 2 Advertising is specific advertising initiatives that help a company brand itself within a local market. The goal of Tier 2...

What Is Tier 1 Advertising?

In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising...

What Are The 4 P’s Of Marketing?

The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product will be sold. This amount is what the customer will pay...

What Does UX / UI Stand For?

UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused on delivering meaningful and enjoyable experiences to users....

What Is Loyalty Marketing?

Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards.  Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline...

What Are HTML5 Ads?

HTML5 ads are ads that allow users to create interactive and animated advertising. Unlike the once popular Flash-ads (now largely obsolete), HTML5 ads are compatible with many browsers and operating systems. HTML ads comprise of different files...

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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?