Marketing Articles

A Marketing Qualified Lead refers to leads that show the most promising prospect out of other leads. In other words, those prospects that have the highest chance of becoming a customer.   Similar to Sales Accepted Leads (SAL), in MQL, leads...

The Marketing Acronym AIDA stands for: Awareness, Interest, Desire and Action AIDA stands for Awareness, Interest, Desire, Action. It’s a hierarchical model that describes the stages that customers go through in the process of purchasing a product...

CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time.   Churn can be caused by a number of reasons such as poor user experience, better offer by a competitor, and lack of...

A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is specific to the advertised price and not necessarily...

Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer Churn Rate, which monitors customers that stop...

CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer.   CAC can be measured by dividing all the expenses in getting new customers by the number of customers gained during the period...

CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The...

NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common questions such as, “On a scale of 0 to 1, how likely are...