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Marketing Articles

Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!

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5 Ways To Maximize Your ROI With Email Marketing

5 Ways To Maximize Your ROI With Email Marketing

Looking to maximize your ROI with email marketing? Email marketing remains one of the most effective ways to engage customers...
How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

How Programmatic Advertising Maximizes Your Reach and Reduces Wasted Spend

In today’s crowded digital landscape, every marketing dollar needs to work harder and smarter. Programmatic advertising provides a powerful solution...
How To Create A Shot List Template For Any Social Media Client

How To Create A Shot List Template For Any Social Media Client

As a content creator or social media manager, walking into a client shoot without a solid shot list is like...
How to Use Facebook Catalogs For More Effective Ads

How to Use Facebook Catalogs For More Effective Ads

Facebook has created a dynamic marketing environment that enables advertisers to effectively reach targeted audiences. A powerful tool that Facebook...
Responsive vs Adaptive Design: What You Need to Know

Responsive vs Adaptive Design: What You Need to Know

Today, designing for a wide variety of screens, from small phones to widescreen monitors, is a must. Users expect seamless...
What is Digital Display Advertising?

What is Digital Display Advertising?

Digital advertising has become a large part of modern-day marketing, with many people in front of screens daily around the...
How To Set Up Google Analytics For Your Business

How To Set Up Google Analytics For Your Business

One of the most powerful tools for monitoring your business’s online presence is Google Analytics. Google Analytics, or GA4, provides...
What Does ROI Stand For? Understanding What ROI Means In Business

What Does ROI Stand For? Understanding What ROI Means In Business

If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return...
Mobile-First Design: Strategies for Crafting an Exceptional Mobile Experience

Mobile-First Design: Strategies for Crafting an Exceptional Mobile Experience

In the final quarter of 2024, mobile devices (excluding tablets) accounted for 62.54% of global website traffic. Smartphones have become...
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Marketing Glossary

Responsive vs Adaptive Design: What You Need to Know

Today, designing for a wide variety of screens, from small phones to widescreen monitors, is a must. Users expect seamless experiences on any device, and designers typically choose between two approaches: responsive vs adaptive design. But what...

What Does ROI Stand For? Understanding What ROI Means In Business

If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return on Investment, is one of the most important metrics for understanding how well your business or marketing efforts are performing. It helps...

What is CSS and Why is it Important?

What is CSS? CSS, also known as Cascading Style Sheets, is a coding language that developers use to add custom styling to the layout and structure of the website they are building. Where HTML (Hypertext Markup Language) is responsible for setting...

What does PPC mean?

PPC or Pay Per Click advertising referencing the types of advertising that use a CPC model, like Google Ads. Some display […]

What Does CMP Stand For?

CMP stands for Consent Management Platform.  A Consent Management Platform, or CMP, is for managing data and privacy consent on a website. These CMP’s are to support websites in managing tracking and cookies used on their website to comply with...

What Does CVR Stand For?

CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at the rate of which a desired outcome is taking place. Popular conversions include purchases, form fills/leads, phone...

What Does SEO Mean?

Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage […]

What Does VDP Stand For?

VDP stands for Vehicle Detail Page A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitors are considered...

What Are Local Service Ads?

Local Service Ads (LSAs) are Google's Pay-Per-Lead Platform for Local Professionals. Google LSAs cover three main areas, each with slightly different nuances to setup and delivery of ads. These include: Google Guaranteed - This is for the home...

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Why Your Business Needs To Be On Pinterest Why You Shouldn’t Buy Instagram Followers Why You Should Start A Facebook Shop Why You Should Add Movement To Your Social Posts Why You Need A Specialized TikTok Advertising Agency Why Is Print Media Still Relevant Why Businesses Need A Social Media Marketing Agency What You Can Do In Meta Business Suite What Is Responsive Website Design? What Is Responsive Website Design? What Is Instagram SEO? What is Google Analytics? What Is 4K Video? What Does GMB Mean? What Does CMP Stand For? What Are Your Short And Long-Term Marketing Strategies? What Are UX And UI? What Are Keywords And Why Aren’t You Using Them? What Are Google’s New Performance Max Ads? What Are Google Vehicle Listings?