What Are Google Vehicle Ads?

What Are Google Vehicle Ads?

Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs. These ads automatically tie in a dealerships inventory, match those to search queries and shows an ad that includes:...

What is Cohort Analysis?

Cohort analysis is a tool to measure the engagement of groups with similar characteristics.  Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...

What is Advertising Workspace?

The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance.  The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...

What is a Self-referral?

A self-referral in Google Analytics is traffic that comes within your own domain.  Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging. ...