by CBC Operations | Dec 13, 2022 | Blog, Common Marketing Terms
Local Service Ads (LSA’s) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSA’s cover three main areas, each with slightly different nuances to setup and delivery of ads. These include: Google Guarunteed – This is for the...
by Jordan Atchison | Mar 13, 2022 | Common Marketing Terms
Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs. These ads automatically tie in a dealerships inventory, match those to search queries and shows an ad that includes:...
by CBC Operations | Aug 19, 2021 | Common Marketing Terms
Cohort analysis is a tool to measure the engagement of groups with similar characteristics. Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...
by CBC Operations | Aug 17, 2021 | Common Marketing Terms
The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance. The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...
by CBC Operations | Aug 11, 2021 | Common Marketing Terms
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn’t automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes...
by CBC Operations | Aug 9, 2021 | Common Marketing Terms
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user...
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