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OOH – What it is and why you should be all about it
First, what is OOH: Out-of-home or (OOH) advertising, is any advertising that consumers see or engage with outside of their home. Perhaps one of the most notable is the billboard. We see these everywhere in our daily life. But you should also add to that wallscapes, posters, and place-based media…
What Are Porter’s Five Forces?
What are Porter’s Five Forces? Porter’s Five Forces is a model that analyzes a company’s competitive environment. Understanding these five forces can help you recognize where you stand within an industry with regard to your competitors, your substitutes, your customers, your suppliers, and new entrants. This model will help…
Try Not To Get Blogged Down
If you are in the digital marketing industry, have a website, or just have an online presence that you want to maintain, then chances are that you may write a blog at some point in time. It seems to be a right of passage in the digital age. Blogging can…
What is FLoC?
Third-Party Cookies and Advertising Advertising is beneficial because it allows internet users access to a variety of websites and important tools. However, users are concerned about keeping their data and information private when it comes to digital advertising. With this user experience in mind, Chrome is starting to remove third-party…
What is Typography & Why is it Important?
What Actually is Typography? Typography is the art of arranging letters and text in various combinations of font, size, and spacing in order to make the copy legible, clear, and visually appealing to the reader. Typography includes font style, appearance, and structures, which aim to invoke certain emotions and convey…
How Hashtags Can Help Your Business
#HowHashtagsHelpYourBusiness Learn how hashtags can help your business by following along with these simple steps! Hashtags are everywhere on social media and rightfully so. Not only does it help categories content but it also makes content stand out! How Hashtags Can Help Your Business
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