What Does VDP Stand For?

by | Jan 10, 2023 | Common Marketing Acronyms

VDP stands for Vehicle Detail Page A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitors are considered to be at the bottom...

What Are Local Service Ads?

by | Dec 13, 2022 | Blog, Common Marketing Terms

Local Service Ads (LSA’s) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSA’s cover three main areas, each with slightly different nuances to setup and delivery of ads. These include:  Google Guarunteed – This is for the...
What Are Google Vehicle Ads?

What Are Google Vehicle Ads?

by | Mar 13, 2022 | Common Marketing Terms

Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs   and they are called Google Vehicle Ads. These ads automatically tie in a dealerships inventory, match those to...

What is Cohort Analysis?

by | Aug 19, 2021 | Common Marketing Terms

Cohort analysis is a tool to measure the engagement of groups with similar characteristics.  Cohort analysis breaks down data from a large set of groups to a smaller set of groups with shared characteristics to better understand their behavior. So rather than looking...

What is Advertising Workspace?

by | Aug 17, 2021 | Common Marketing Terms

The Advertising Workspace is GA4’s reporting feature that provides marketers with deeper insights into their marketing campaign performance.  The Advertising Workspace is intended to help advertisers achieve their advertising objectives more effectively. This GA4...