by CBC Operations | Aug 22, 2023 | Common Marketing Acronyms, Marketing Glossary
CMP stands for Consent Management Platform. A Consent Management Platform, or CMP, is for managing data and privacy consent on a website. These CMP’s are to support websites in managing tracking and cookies used on their website to comply with local regulations or to...
by CBC Operations | Aug 11, 2023 | Common Marketing Acronyms, Marketing Glossary
CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at the rate of which a desired outcome is taking place. Popular conversions include purchases, form fills/leads, phone calls and more. CVR...
by CBC Operations | Apr 28, 2023 | Common Marketing Acronyms
SEO Stands for Search Engine Optimization So, what does SEO mean? Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage Google and other search engines to better position their site on SERPs for...
by CBC Operations | Jan 10, 2023 | Common Marketing Acronyms
VDP stands for Vehicle Detail Page A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitors are considered to be at the bottom...
by CBC Operations | Dec 13, 2022 | Blog, Common Marketing Terms
Local Service Ads (LSA’s) are Google’s Pay-Per-Lead Platform for Local Professionals. Google LSA’s cover three main areas, each with slightly different nuances to setup and delivery of ads. These include: Google Guarunteed – This is for the...
by Jordan Atchison | Mar 13, 2022 | Common Marketing Terms
Learn More About Google’s Vehicle Listing Ads One of Google’s newest ad listing formats for automotive brings a visual component to SERPs and they are called Google Vehicle Ads. These ads automatically tie in a dealerships inventory, match those to...
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