Marketing Articles

Google web story is a mobile-friendly visual slideshow similar to the story feature you see on Instagram and Facebook Google web stories use a combination of images, sounds, texts, and animations to create dynamic content that can be consumed by...

A voice search is a function where users can use their voice instead of typing to search online Voice search uses speech recognition technology to help transcribe human speech into text. People use voice search for extracting different information,...

Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be a transactional query. For example, search...

Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or...

A navigational search query is a search request entered by users when looking for a specific website Navigational search queries, also known as “Go” search queries, are used only to find a particular website. The users don’t necessarily have a...

Brand Awareness is the degree of recognition and association of your brand by your customers Brand Awareness is more than just being aware of the name and the logo of your company.  It’s also about customers’ ability to associate your product with...

A Website Front-End is the visual aspect of a website that users can view and interact with Front-End, also called the client-side, is anything that users experience when navigating a website. Unlike a Website Back-End, where every work that goes...